Rural Roots, Big Buzz: How Our Garden Tour Map Got Everyone Talking

We had a new challenge for a marketing campaign for a local garden group where we created the “Garden tour” featuring all of the rural gardens in a fun map graphic to showcase a proposed driving tour. This piece really connected with our target demographic and ended up being more of a hit than we could have imagined! We received a low pay per link click with an average of $0.10 per click which is amazing for this rural demographic. The engagement levels on this post have been amazing as well, with over 500 likes and 300 shares! There are over 30 comments as well with positive engagement, including suggestions for gardens to add, people looking for a physical copy of the map and recommending it to friends. 

To further flush out this campaign, we also created a “monthly round-up” where we showcased each garden centre's events for the month in a carousel style reel. This also performed very well and helped to boost the event awareness and attendance at every event. 

We are very proud of the Garden Tour and are ready for the next creative marketing project! Just give us a call ;).